For someone to be able to judge another person’s ambition they will often ask the question “Would you prefer to be a big fish in a small pond, or a small fish in a big pond?”  When it comes to you marketing your business the answer to this question should really be the first one.   [...]

One rule to remember when marketing is celebrity sells.   There are a number of reasons for this.   If a celebrity is present in an advertising campaign then this will more likely to help raise awareness of it and as a result people will notice the product more.   If people think that the celebrity is actually [...]

For some years now trade fairs have been very much a part of local and regional businesses and are still proving a very great way to get more interested in your business.   If you attend trade fairs you are providing a visible presence which allows you to show how relevant your company is and how [...]

Most offline marketing by necessity must be done in your local area in order for it to prove efficient.   So in this respect you will find it beneficial if you make yourself much more of a local face as possible without you making everybody sick of seeing you.   Getting your picture in the local paper [...]

The term mailing lists along with the many different words that mean mail have in recent years become very synonymous with emails.  This is quite an interesting development as companies have been using mailing lists long before the internet was invented.   Certainly in this day and age there is no reason for this to change [...]

One of the sights that depresses people the most when it comes to marketing is the attempts by companies to be just like us.   In recent years there has been an increase in the number of companies who make adverts that try too hard to make them look as if they are your friend.   One [...]

Were you to ask one hundred consumers what they find most about marketing then you are probably going to find that at least 25% of them will say the way in which the word lie is used?   Consumers hate being lied to and are far less likely to take notice of marketing if someone is [...]

When you are marketing your company it is important to make sure that you get the public thinking that yours is the only one they should be going to in your sector.   So this means making sure that you put yourself above your competitors and this can prove a very tricky proposition. Yes you have [...]

One of the most popular forms of marketing being used on the internet today is viral marketing.   If you are not aware of this to put it simply it is a form of marketing where you place advertisements on the internet to help create a stir around them because they have been targeted in such [...]

Most companies today who want to become more prominent in the eyes of the public will choose to use a big hitting marketing strategy.   As well as being expensive this type of strategy can also prove very risky as they need to purchase TV time and then record an advertisement that will be aired locally [...]